1. Viusal communication
2.
Social Media
3.
Video/Photography
Date : January to August 2024
Location : Nyon, CH
Paléo Festival 2024 - Internship
Since 1976, Paléo Festival is the annual rendez-vous of the Swiss, it is now the largest Open Air festival in Switzerland and one of the largest in Europe with more than 250,000 spectators over 6 days of festival. I had the chance for my internship to be part of the Paleo communication team for 8 months.
SOCIAL MEDIA
At the center of the festival's communication, Instagram has the role of a second site for the Paleo. With almost 100k followers, it is one of the most important cultural pages in French-speaking Switzerland. During my internship, I had the mission to feed, conceptualize and produce content for the latter, while following Paléo's communication plan.
During the festival, accompanied by Malika.D and Helena.S, I was in charge of a team of 15 volunteers, called the BLOG, working on the communication of the festival.Some statistics of my work from January to August, 2024
↳ 170 posts
↳ 231 stories
↳ 16,000 new followers
↳ Thousands of private messages
MERCHANDISING
Ayant déjà par le passé conçu du merchandising pour des événements culturels, j’ai eu la chance de designer trois pièces de la collection 2024 du Merch Paléo. En mêlant l’identité si particulière de cette année, ces trois projets ont pu être envoyés en production.
J’ai ensuite coordiné et photographié les produits en extérieur ainsi qu’en studio
GRAPHIC DESIGN
Created by the BaseDesign studio, Paléo's graphic identity is always funny and offbeat. It is accompanied each year by a new poster that directs the use of this identity and the creation of annual visuals. Crazy kaleidoscopes, infinite rotations and repetitions of brightly colored images, this is the project of Princess de La Cruz and Tae-Yun Aum, the artists and . Winners of a workshop within the HEAD-Geneva behind the creation of the 2024 poster.I produced from this identity a dozen 100x100cm light boxes, taking place on each side of the Grande Scène.
SPOTIFY
To bring the programming to life and create enthusiasm among festival-goers, we have created and organized playlists for each occasion.
Passing through the - Daily Prog' - to - Swiss Artists - to finally the - Moods -, the Spotify account is full of musical nuggets and discoveries of all kinds.